The Website Manager will be managing the Skrill website, which is run on the typo3 CMS. The role holder will be responsible for managing and optimising our consumer and business websites, ensuring they meet the defined performance objectives. The Website Manager reports into the Head of Digital Channels.
Manage the Skrill website as a channel of communication for all kinds of content, in multiple languages, in collaboration with Group Web Development.
Works collaboratively with Marketing Communications Managers and Business Unit Heads of Marketing to define content requirements, style and appearance – ensuring consistency of approach across the website
Manage content creation and small website projects in co-operation with the marketing and product managers. Liaise with development team to see through to completion.
Manages external agency relationships for content development
Co-ordinates provision (by Web Analyst) of regular reporting and analysis of key site statistics (visits, time spent on site, page views, conversions etc) along with performance against stated metrics.
Uses insights gleaned to proactively recommend improvements.
Shares knowledge and experience of web content development, sharing industry best practice in the use of the web as part of an integrated campaign
Pro-actively ensure that the website is kept up to date, compliant and meets best practice. Create and maintain a website checklist and conduct quarterly site checks.
Liaise with the marketing team and stakeholders to proactively suggest changes to the site resulting from company news and industry changes.
Maintain the quality of the websites and ensure that online initiatives comply with Skrill’s standards and policies, including brand, accessibility, usability, search engine optimisation. technical problems.
To develop, manage and implement the Skrill SEO strategy in conjunction with internal stakeholders and an external SEO agency.
To develop and run a website testing/conversion rate optimisation plan for the marketing website.
Evaluate and optimise the user experience of the marketing website based on customer research and on-site testing
Skills and experience:
Experience using a range of content management systems, ideally Typo 3 and solid experience with HTML and CSS
Extensive and broad experience in digital marketing, website usability and website technology, gained from significant tenures at well respected companies
Ability to create quality, engaging and shareable content to different audiences.
Familiarity with SEO best practice and algorithm changes, use of Google Analytics and Google Webmaster Tools along with a proven ability of implementing these changes on site.
Experience of using A/B and multivariate testing techniques and programmes to enhance the user experience.
Experience of working in a matrix marketing team structure
Strong organisational and prioritisation skills
An understanding of legal issues, such as copyright, privacy and website accessibility
An appreciation of online writing issues, such as brevity, house style, content structure and organisation (to ensure consistency across multiple campaign/projects)
Excellent communication and presentation skills, with a proven ability to engage and influence at senior management/board level.
Marketing degree or similar.
Tenacious – overcomes barriers to effective working methods with a continuous improvement approach