Posted: 8 Mar 2016
Target Ovarian Cancer is the UK’s leading ovarian cancer charity. We work to improve early diagnosis, fund life-saving research and provide much-needed support to women with ovarian cancer.
Significant investment in our digital programme over the past two years has meant that the role of digital communications is now integral to everything Target Ovarian Cancer does. Whether that’s providing women with ovarian cancer symptoms information, supporting women through diagnosis and treatment or using digital media to fundraise, campaign about key issues or report on ovarian cancer news and research. Using our website, social media, email marketing, mobile apps and more, our digital communications are essential in ensuring we can reach everyone who needs us.
Join us at an exciting time of growth and development, with an opportunity to have an impact on every part of the organisation. We’re looking for someone with exceptional digital aptitude, organisational and planning skills, alongside empathy and a creative ability to create innovative solutions to support women with ovarian cancer and achieve the ambitious aims of Target Ovarian Cancer.
To manage Target Ovarian Cancer’s website
To manage Target Ovarian Cancer’s digital programme
To ensure women with ovarian cancer remain at the centre of the charity, including in our digital programme
Manage our digital communications strategy, supporting the existing communications strategy and business plan. Manage implementation and actions ongoing.
Support the Director of Communications and colleagues in promoting Target Ovarian Cancer’s reputation as a credible, authoritative and opinion-leading organisation.
Support the Director of Communications in delivering all communications activities as effectively as possible utilising an appropriate mix of digital channels and resources to deadline and within budget.
Ensure that women with ovarian cancer are seen and heard in all our digital communications activities, through stories, blogs, quotes, audio and video, across all digital channels.
Develop innovative digital solutions to solve the issues facing women with ovarian cancer, consulting with women on major development projects.
Support the organisation in achieving their digital goals, including successful delivery of core products, campaigns and promotions for teams across the charity
Use our digital channels to promote and market offline objectives across the organisation, such as publications, events, fundraising activities and more
Work with all members of the team to ensure digital content is relevant and useful for all our audiences. Manage existing and new content provision to ensure representation from all areas of the organisation. Write, produce, source, edit and upload new corporate content where required, following and managing clear approvals procedures.
Provide expertise and advice on external digital/social innovation and best practice, making recommendations about how Target Ovarian Cancer can make the most of digital and social media opportunities to better support our audiences, including managing our Digital Advisory Panel.
Lead on social media across the organisation, managing daily activity, ensuring content posted (by a variety of teams) represents all areas of our work.
Manage our email marketing programme, including sourcing content, writing e-newsletters, providing email marketing expertise, copy editing, proofing and code checking in conjunction with other areas of the organisations and managing sign off processes.
Take ownership of our website and other digital provisions, including Symptoms Diary app, Clinical Trials Information Centre and CNS hub. Manage functionality and ensure they are fit for purpose. Work with external suppliers as necessary.
Support the fundraising team in maximising the fundraising potential of the website and our other digital channels by advising on latest and best practice.
Manage our digital photography, video and audio content, ensuring it is fit for purpose across all channels.
Manage Google analytics and other measurements to make recommendations on how to improve our site and marketing of our information, including SEO. Regularly produce analysis and reporting, collate and evaluate informal feedback, update progress against KPIs and inform future planning.
Lead on Google Adwords, managing our pro-bono relationship with our supplier.
Deliver training and share expertise as necessary on the CMS, email marketing, ‘writing for the web’, Google Adwords and more.
Develop and maintain a robust and up-to-date understanding and context of current issues in ovarian cancer.
Work flexibly across the organisation either independently or supporting the Director of Communications on campaigns as required. Be prepared to work outside standard office hours to support key events or activities.
Assist with setting up and running events and other projects within the organisation, as required.
Applications should include a CV, cover letter showing how you would meet the job and person description (see supporting document), and equal opportunities form (see supporting document).